My Favorite 100-Year-Old Local Peanut Butter Brand Is About To Hit Stores Nationwide

I spent my childhood in New England, where pantry shelves (usually stocked from Market Basket) always kept a few essentials on hand: maple syrup, oyster crackers, baked beans, a tub of Fluff, and always, a jar of Teddie peanut butter.

In every city I’ve lived since, I’ve managed to find most of those staples without much trouble. But never Teddie, because up until now, it’s only been available in New England.

Now, after more than 100 years as a regional favorite, Teddie’s peanut butter is finally going nationwide, and New Englanders like myself who live away from home couldn’t be more excited.

Teddie Peanut Butter Will Soon Be Available Nationwide

Teddie began selling peanut butter in 1925. Michael Hintlian, an Armenian immigrant, shifted from selling candy to producing peanut butter during the Great Depression, when treats turned into luxuries and families needed heartier staples. A century later, the brand marks 100 years as a beloved New England brand.

The company continues to prioritize community, sticking to a simple recipe made with minimal ingredients and supporting New England’s emergency food system. I can attest to this. When times got rough when I was a kid, my mom always found a jar of Teddie’s peanut butter at our local food bank.

New Englanders, myself included, couldn’t feel prouder now that Teddie is going national. The Boston Globe shared the news on Instagram, and fans quickly filled the comments with excitement. One wrote, “I’m going to be moving to Jersey and was panicking! So excited,” while another added, “Recently moved from Somerville to Central IL after eating Teddy for a decade plus. I almost cried when I found it at Jewel Osco!”

Some longtime fans expressed concern about quality as the brand expands. On the same Instagram post, one person commented, “Enjoy your success, but please don’t change your product! I eat it every day and love it just the way it is. Glass jars are perfect too!”

“It’s not expansion for the sake of expansion,” Jamie Hitland, the company’s CEO, assured loyal customers in an interview with The Boston Globe. “We’re very sensitive to diluting the brand.”

Maintaining the character of Teddie peanut butter remains top of mind. “The trick is how do we expand without losing the quality we obsess over,” Hitland stated.

Teddie offers four peanut butter options each in both smooth and chunky varieties. It tastes delicious on a fluffernutter sandwich, on its own as a snack, or (my personal favorite) baked into cookies. It even won Best Natural Crunchy Peanut Butter in our past taste test.

For anyone who no longer lives in New England or has never tried this regional gem, keep an eye out. Teddie is already appearing on store shelves across the nation. Visit the brand’s website to use its store finder, which currently lists the peanut butter’s availability in states like New York, Florida, California, Illinois, and more. Now, excuse me while I go try to find myself a jar.