M&M’s Quietly Launched an All-New Holiday Candy

M&M’s have been a holiday candy staple for nearly 40 years, with those iconic red and green chocolates first showing up in candy bowls back in the 1980s. And it’s no surprise why they’ve remained a seasonal favorite. The holidays tend to bring out our collective sweet tooth, and, as proven by recent drops from Reese’s, Snickers, and Twix, a little festive makeover can make all the difference.

Building on the original Christmas-colored mix, M&M’s has rolled out all kinds of holiday variants over the years: dark chocolate, almond, pretzel, and, most recently, Toasty Vanilla and Toasty Holiday Peanut. Each limited-edition treat has taken the holiday spirit one step further, embracing seasonal flavors from the inside out.

But this year, M&M’s is going back to its core—milk chocolate—and refreshing its holiday flair on the outside instead.

M&M’s Debuts New Winter Blend

This holiday season, Mars is introducing a new take on its festive M&M’s: Winter Blend. The mix celebrates not just the holidays, but the whole winter season, featuring the signature milk chocolate candies coated in a cool palette of white, icy blue, and deep navy.

No new flavors this time around—just the same beloved chocolate wrapped in a new seasonal color scheme. Still, these wintery hues are a bright and cheery update for your candy dish. And if you’re used to whipping up M&M’s snack mixes or studding your holiday sugar cookies with them, this winter wonderland-inspired mix gives you a new look to play with—without changing the flavor of your favorite treats.

“I love these for the holidays over the typical red and green,” one reviewer shared. “They just so happen to go with my decor before they are demolished by my family,” added another.

The limited-edition candies will be available in a 10-ounce Share Size bag, priced around $4.99. Shoppers have already spotted them at Target, Walmart, and CVS.

So, if you’re the kind of holiday snacker who always keeps a bowl of M&M’s out on the counter, this new Winter Blend will be a fresh yet familiar way to celebrate the season. Four decades later, and M&M’s still knows how to make the holidays sweeter.