Keebler Just Launched a Brand-New Cookie Fans Call ‘A Chocolate Lover’s Dream’

Keebler isn’t just the home of the famous fudge-striped cookies anymore. Lately, those little elves have been getting quite creative in the kitchen—and we’re not just talking about the Spookie orange-colored stripes, the Superman Berry, or the Harry Potter Butterbeer varieties.

While classics like Sandies and Vienna Fingers have been favorites for nearly 100 years, newer arrivals are proving they belong in the grocery lineup just as much. Think Pretzel Ready Crusts that make picture-perfect pies, waffle bowls that make ice cream nights even more fun, and E.L. Fudge Choco Vanilla Cookies that give Oreo a run for its money.

Now, one of Keebler’s signature lines—the Chips Deluxe collection—is getting a brand-new addition that sounds rich, indulgent, and worthy of the Hollow Tree legacy.

Keebler Launches New Chips Deluxe Soft-Baked Brownie Cookies

Keebler is introducing a new flavor in its Chips Deluxe line-up, and it merges cookies with another beloved treat: brownies. The Chips Deluxe Soft-Baked Brownie Cookies pack chocolate chips, cocoa, and fudge chunks into a soft, brownie-like cookie for a seriously chocolatey mash-up.

The last time Keebler introduced a new cookie to this line was the Chips Deluxe Fudgy cookie in 2023, which made the classic chocolate chip cookie even more decadent by adding rich fudge chunks. But clearly there was still room to crank up the chocolate.

Now, the treat starts with a soft, brownie-like base for a chocolate-on-chocolate-on-chocolate experience—in other words, a “chocolate lovers dream,” one fan shared. If you’re imagining something along the lines of Chips Ahoy’s Chewy Brownie Big Cookies, you’re on the right track, but expect even more fudgey flavor stuffed inside. A quick 5 to 10 seconds in the microwave probably wouldn’t hurt, either.

The new cookies are arriving exclusively at Walmart and will be available for $4.80 for an 11.9-ounce box. You’ll find them in the cookie aisle, ready for lunchboxes, late-night cravings, or a scoop of vanilla ice cream on the side.

So, if you want to keep up with the Keebler elves and what’s coming out of the Hollow Tree kitchen, add this cookie pack to your Walmart shopping list while it’s still here.