Keebler Has 2 New Products That Are Going To Be ‘Popular’

The opening song of Stephen Schwartz’s hit musical-turned-movie muses that “no one mourns the wicked,” as the people of Oz rejoice that the Wicked Witch is gone. While that might be true of Elphaba in the film, we “Wicked” fans have another reason to rejoice: the second installment, “Wicked: For Good,” is headed to theaters soon—and it’s bringing loads of new products with it.

After the immense success of the first “Wicked” movie, which follows the first act of the Tony Award-winning Broadway musical, even more brands are jumping on board (or, should we say, broom) with “Wicked”-themed launches. 

This year, your “Wicked” double feature viewing party can have everything from witch hat-shaped cookies and color-changing cakes, to Elphaba- and Glinda-themed cocktails. Now, Keebler is getting in on the “wonderful” action with two new products that are about to be extra pop-u-lar.

Keebler Releases New ‘Wicked’ Cookies and Pie Crust

Just in time for “Wicked: For Good,” Keebler is releasing two new treats in partnership with Universal. Ernie and his friends at the Hollow Tree have been baking up new Keebler Wicked Chocolatey Mint Fudge Stripes cookies and Keebler Wicked Chocolatey Mint Ready Crusts. 

The all-new Fudge Stripes take the chocolate-drizzled shortbread cookie you know and love and mash them up with minty Fudge Mint Delights. The new Chocolatey Mint Fudge Stripes start with a chocolate shortbread cookie that’s drizzled with Elphaba-green, mint-flavored icing. 

Whereas the Wicked Chocolatey Mint Ready Crusts bring back a favorite pre-made pie crust, perfect for Grasshopper Pie. The nine-inch, no-bake pie crust is made with chocolate-mint cookies, so all you have to do is add your pie filling—like whipped cream, pudding, or fruit. 

Both new Keebler x “Wicked” products will be hitting retailer shelves nationwide this month. However, they’ll only be around for a limited time—likely while “Wicked: For Good” is having another box office success story. 

Talk about some good news!