Ghirardelli Just Released a New Chocolate Inspired by Its Treat That Sold Out in Hours

With so many chocolate brands out there, it can be hard to narrow down which brand has the best products. However, one that always seems to understand the assignment is Ghirardelli. From Valentine’s Day to gifting someone a pack of birthday-themed chocolates, the brand knows a thing or two about what its customers want. 

Earlier this year, Ghirardelli released a Dubai Chocolate Sundae, which riffed on the now viral global chocolate trend. It sold out in hours. Now, the brand is debuting a new item inspired by that treat.

But this time it’s on the retail side, so you can finally bring the flavor experience home. 

Ghirardelli Releases New Dubai Style Chocolate 

The sensation over Dubai chocolate began in 2023 when TikToker @mariavehera257 posted about the “Can’t Get Knafeh of It” chocolate bar created by Sarah Hamouda from Fix Dessert Chocolatier in Dubai. Now, people are obsessed with this chocolate’s unique pistachio and kataifi pastry combo.

So, to satisfy customer cravings, Ghirardelli has released a limited-edition, individually wrapped Dubai Style Chocolate. 

What makes Ghirardelli’s new take on the trend so enticing? It’s a mini version of the popular chocolate that so many are always on the hunt for. The bite-sized Dubai Style Chocolate is shelled in milk chocolate and is inspired by the various flavors and textures of the trending confection, thanks to a filling made of pistachio and kataifi (shredded phyllo dough). 

On social media, chocolate lovers are so excited for the new item. When Ghirardelli posted the news on Instagram, fans flooded the comments.

“Holy Ghirardelli!” someone exclaimed. “I need this now!”

“Can’t wait!” said another. “[I’m going to] grab 100 bags.”

“We’re excited to bring our chocolate craftsmanship to one of the most talked-about flavor trends of the year,” said Bobby Oliver, VP of Marketing at Ghirardelli, in a press release. “Each bite of our Ghirardelli Dubai Style Chocolate features a smooth milk chocolate shell with an added layer of crispy texture, encasing a luscious pistachio filling layered with finely shredded kataifi.” 

The four-ounce bag is perfect for gifting throughout the upcoming holiday season, or just to have around the house to snack on for yourself. Each bag is priced at $13.95; however, it’s also available in a limited-edition, 50-count gift box for $75.

The new product is currently exclusive to Ghirardelli’s website, but it will also roll out to Ghirardelli Chocolate Shops soon. And in November, the new chocolate will be available at additional retailers.

With just how popular the Dubai Chocolate Sundae was, you may want to order the new chocolate online ASAP. Or you’ll end up waiting another month to try this trendy treat.