Dot’s Pretzels’ New Flavor Is So Good, I Already Ate an Entire Bag

Fall is one of my favorite times of the year to see new products hitting shelves. With school back in session and the NFL season well underway, having a new snack to bring to the table (or tailgate) is always exciting.

One snack that will truly never disappoint is Dot’s Pretzels. Bring a Sam’s Club-sized bag of those buttery, seasoned pretzels to any get-together, and you’ll see the bag empty quicker than anything else.

The Hershey Company-owned snack brand may be best known for its classic, homestyle original seasoned pretzel, but its flavors deserve some time in the spotlight, too. Dot’s Pretzels’ Parmesan Garlic quickly became a fan favorite after it was released last summer, and its newest BBQ pretzels have already seen a few barbecues of their own this year. 

Now, Dot’s Pretzels is releasing a new flavor of its pretzel twists—and I’ve already eaten an entire bag. 

Dot’s Pretzels Has a New Buffalo Flavor

Dot’s Pretzels recently released its first-ever spicy flavor with its new Buffalo Seasoned Pretzel Twists. The bold new flavor has the same buttery seasoning you expect from Dot’s, with a zip of Buffalo heat.

The new pretzels offer the perfect balance of spicy, tangy, and buttery flavor—just like a classic Buffalo chicken wing sauce should.

Dot’s Pretzels’ new Buffalo pretzels are hitting shelves in a 5-ounce, 9.5-ounce, 16-ounce, and 35-ounce bags. And, even though they joined the portfolio over the summer, they’re officially in retailers nationwide now. Better yet, the snack is sticking around, you can have Buffalo-flavored pretzels from tailgating season to Super Bowl Sunday and beyond.

I tried the new Buffalo-flavored Dot’s Pretzels at the 2025 Sweets & Snacks Expo and can say these pretzels quickly became a family favorite. In fact, we were practically fighting over who would get the final few pretzels once we reached the bottom of the bag. 

Dot’s Pretzels’ Buffalo flavor does pack a spicy punch, but the extra-buttery, savory seasoning and pretzel itself even out the spice. 

With one bag devoured in less than a weekend, it’s safe to say I’ll be springing for the 35-ounce bag to save my family from another fight. Our football season snacking just got so much better.