Chobani’s Coffee Creamers Just Got Some Serious Competition

It’s been a pretty big past few days for the coffee world. Practically every chain, from Starbucks and Dunkin’ to Dutch Bros and Tim Hortons, has transitioned from the fall PSL to the holiday menu, filled with peppermint mochas, sugar cookie lattes, and gingerbread chais. 

While many fans just hit the drive-thru for the first holiday sip of the season, some have been enjoying festive coffees for weeks now, thanks to at-home creamers whose holiday lines are already on shelves.

The one fans (including our editors) have been most stoked to try is Chobani’s new Cookie Butter Creamer. Many coffee creamer lovers enjoy Chobani’s creamer options because they’re made with real cream and milk, plus cane sugar, which boasts a cleaner ingredient list than some other creamer brands. 

As Chobani has skyrocketed to first place in many fans’ fridges—and a few of our own taste tests—another yogurt brand is on a mission to have the same success. 

Too Good & Co., which you might recognize as the brand that sells zero- and low-sugar yogurt options, is expanding further into the dairy aisle with three new coffee creamers.

Too Good & Co. Launches 3 New Coffee Creamers

Too Good & Co. is owned by parent company Danone, which also makes International Delight and Silk. However, these three new creamers are Danone’s first all-dairy creamers in the portfolio.

Much like Chobani, Too Good & Co.’s new coffee creamers are made with farm-fresh cream, milk, and cane sugar. However, in keeping with its brand, Too Good & Co.’s coffee creamers contain 40 percent less sugar than many other coffee creamers, only three grams as opposed to Chobani’s five grams.

Additionally, the Too Good & Co. coffee creamers don’t have any preservatives, artificial flavors, artificial sweeteners, or seed oils and gums. 

Too Good & Co. is immediately swinging for the fences with its flavors as it tries to take on one of Chobani’s bestsellers, Sweet Cream. Too Good & Co. will initially offer Sweet Cream, Roasted Vanilla, and Lavender (which will eventually be a seasonal flavor) creamers sold in 25.4-fluid-ounce cartons.

These new coffee creamers are available now for purchase—and some shoppers have already spotted them at Target stores. It’s unclear whether they will be a Target exclusive, which would make sense considering Chobani has a large customer base at Target with its exclusive flavors. So, the next time you’re at Target, check the coffee creamer section for this new release. 

Which Sweet Cream will come out on top? Only time will tell.