Campbell’s Just Launched a First-Of-Its-Kind Soup Fans Are Already Loving

If you consider it Halloween the moment the clock strikes midnight on Oct. 1, you’re probably already stocking up on every seasonal treat in sight. And lucky for you, this year, the shelves have been loaded for weeks with limited-edition Twix, Kit Kats, and Twizzlers, plus Cookie Pop Oreo Halloween Popcorn and festive Betty Crocker baking mixes.

But one new arrival is rolling in a little later than the rest, and it might just be the best surprise of the season. It’s equal parts cozy comfort food, childhood nostalgia, and spooky-season magic, making it an all-around must-buy for fall. 

Campbell’s Launches SpaghettiOs with Halloween Shape

For the first time, Campbell’s SpaghettiOs is showing up in Halloween shapes. Instagrammer Snachwithzach called it “maybe the most nostalgia-inducing product ever”—and honestly, we’re with him. “Everything tastes better in shapes,” he asserted.

That rule doesn’t just apply to Reese’s pumpkins, Nestle Toll House chocolate chips, or Tyson chicken nuggets. It extends to SpaghettiOs, too.

The limited-edition noodles feature three new and incredibly festive designs: pumpkins, ghosts, and spider webs. We must admit, they’re surprisingly detailed for canned pasta and look more similar to the intricate Kraft Mac & Cheese shapes than the simple O’s we grew up with.

But then again, Campbell’s has really been elevating its shapes in recent years, thanks to fun partnerships that brought us Disney princesses, Mario, Toy Story, and even Where’s Waldo. But this spooky spin feels especially perfect, appealing not just to kids but also to Halloween lovers of all ages.

“Oh my gosh…[this] brings back memories of cold fall and winter days, [and] coming home from school to a piping hot bowl of canned delicacies,” one fan reminisced. 

The only complaints so far? Some fans wish the cans included franks, while others are upset Campbell’s missed the chance to call them SpookghettiOs. But for $1.37 per can at Walmart (with more retailers coming soon), most people are willing to overlook their disappointment. 

So now the question is: Will Kraft bring back its iconic Halloween mac and cheese to compete? Just when it seemed like the wave of seasonal snacks was winding down, Campbell’s has proven there are still a few spooky surprises left.