Butterfinger Just Dropped a New Limited-Edition Candy—and Fans Are Ready To Eat ‘Every Last Morsel’

Butterfinger has hardly been known as a quick innovator in the candy industry, especially compared to brands like Reese’s, Kit Kat, and M&M’s. In fact, fans had to wait 10 years before the brand finally introduced the Salted Caramel Butterfinger this spring—the first time the iconic “crispety, crunchety, peanut-buttery” center was paired with something other than the classic milk chocolate coating. However, the sweet-salty twist was well worth the wait, with many claiming it surpassed the original recipe.

Luckily, the next big Butterfinger creation didn’t take another decade. Just a couple of months later, the brand is back with a candy bar that makes another first in its history—and it’s shaping up to be one of the most exciting innovations yet.

Butterfinger Marshmallow Has Arrived

This fall, Ferrero is launching Butterfinger Marshmallow, a twist that takes the candy bar in a direction no one saw coming. The inside is still that classic flaky, crisp center, but instead of being wrapped in rich chocolate, it’s covered in a smooth, marshmallow-flavored coating—and fans can’t wait to tear into it.

“Yummy, yummy, I can’t wait to try every last morsel of this Butterfinger Marshmallow,” one fan raved. 

For anyone who loves marshmallows, this launch sounds like “heaven in a candy bar,” as one fan describes. The sweet, fluffy-looking coating seems extra satisfying to sink your teeth into, while the crispy, crunchy inside adds the perfect textural contrast. And since it’s arriving just in time for Halloween, the white coating even gives it a ghostly look—ideal for your spooky season candy stash.

From early reviews, it’s still hard to tell whether the coating leans more fluffy and spongy like a true marshmallow, or firm and crackly like chocolate—but fans say the marshmallow flavor definitely comes through in both the taste and aroma.

“Fluffernutter on a stick!!” one fan described.

So, if you’ve ever hoped Butterfinger would ditch the chocolate—or wished for a white chocolate version—this may be the next best thing. “Wow…that’s getting pretty close to my dream of a white chocolate-covered Butterfinger,” one fan shared.

Butterfinger Marshmallow is rolling out nationwide now, available anywhere regular Butterfingers are sold. But, like the Salted Caramel version before it, this one’s a limited-edition drop—so it won’t be around forever. In fact, the Salted Caramel Butterfinger is already wrapping up its run, which means this is your last chance to grab it before it disappears for good.

And after Marshmallow? Well, we can’t fully confirm yet, but word on the street is that a French Toast flavor could be hitting shelves next. Clearly, Butterfinger’s entering a new era, and we couldn’t be more excited about it.