Betty Crocker Just Launched a New Baking Mix That’s Sure To Sell Out

It’s a good time to be a “Wicked” fan. With last year’s release of the musical-turned-movie “Wicked: Part 1” and the upcoming release of “Wicked: For Good” next month, brands have been bustling out more witchy collaborations than we can count.

At this point, your entire day can be comprised of meals inspired by Elphaba and Glinda. For breakfast, pour yourself a bowl of Glinda Berry Good or Elphaba Caramel Apple cereal. For lunch, boil up some water and whip up a magical cup of Elphaba-green or Glinda-pink mac and cheese. For dinner, head to Chili’s and order a round of Witches Brew margaritas with your meal. End the night with a sweet treat like the “Wicked” Pillsbury Shape Cookies, Keebler Fudge Stripes, or Skittles’ Sour Wild Berry Candy. And don’t forget to stay hydrated throughout the day with a “Wicked” Stanley cup. 

And, now that we’re weeks away from the premiere of the highly anticipated “Wicked” sequel, Betty Crocker is joining in on the fun and releasing a new spellbinding baking mix that’s as magical as the world of Oz. 

The New Betty Crocker Wicked Collector’s Edition Cake Mix

Why choose between Elphaba’s green and Glinda’s pink when you can have both? Betty Crocker’s new, limited-edition Wicked Collector’s Edition Cake Mix features one pink cake mix, one green cake mix, and a whipped topping mix, so you can make a stunning two-layer cake inspired by the two witches’ iconic friendship. 

It’s safe to say fans are dancing through life after the brand shared the news on Instagram.

“Can’t wait for this!!!” one fan shared, while another one simply responded with, “need this so bad.”

This isn’t the first time the brand has launched a “Wicked”-inspired product. Last year, Betty Crocker launched a mystery cupcake mix that let fans find out whether they’re a Glinda or an Elphaba based on the color combination they got. Unsurprisingly, the product was a huge hit, prompting the brand to release non-mystery versions of the baking mixes so that fans could choose between pink and green cupcakes.

The new Collector’s Edition Cake Mix will be available exclusively at Walmart.com beginning Oct. 30, while supplies last.

So, whether you want to make the vibrant cake for a “Wicked” party, enjoy it with your bestie, or keep the box as a collector’s item, be sure to snag it while you can. Something tells us this will be flying off the shelves.