Betty Crocker Is Releasing a New Line That’s Sure To Sell Out Fast

Though the word may sound like nails on a chalkboard to you, there’s no doubt that we all love a moist cake. A dry cake can ruin the vibe of even the happiest celebration, forcing you to chug a cup of milk just to be able to swallow the sand-like mouthfuls. 

Betty Crocker has saved many family celebrations from this fate with its line of Super Moist cake mixes, whether it’s baking the Super Moist Party Rainbow Chip Cake Mix for a birthday party, Super Moist Carrot Cake for Easter, or Super Moist Red Velvet Cake for Christmas. 

Now, with the holidays in tow, Betty Crocker is shifting gears a bit, having just released a slew of limited-edition ornaments that make the most charming stocking stuffers. And the brand isn’t stopping there. It recently announced a new line of merchandise that makes the perfect gift for the resident baker in your life who appreciates a super moist cake. 

Betty Crocker Debuts New ‘SuperMoist’ Merch

Betty Crocker recently rolled out a cheeky new line of merchandise inspired by its iconic Super Moist baking line. The SuperMoist collection includes a varsity sweatshirt, baseball cap, motel keychain, canvas tote, sticker pack, and a bundle of all five products. The merch all bear the words “SuperMoist” and feature bold red colors that match the Betty Crocker logo.

Fans first spotted the new merch at Betty Crocker’s recent event with Cake Picnic, a community event held across the country that brings people together for their love of cake. To no surprise, fans instantly fell in love with the products, pleading with the brand to release its SuperMoist merch nationwide. And what do fans think now that it’s here?

“Omg omg omg omg is this what I think it is!!” one commented when the brand first teased the collection on Instagram. “I’M SO READY FOR THIS!!” another exclaimed.

The excitement didn’t stop there. “Dang Betty!!!! Showin’ what you got! Ok need,” one fan said once the line was officially announced. Another declared that “this campaign may be enough to switch me from a Duncan Hines girlie.” That’s strong praise if we’ve ever heard it. 

Betty Crocker’s SuperMoist merch line is available now through the Betty Crocker online shop. Individual items in the collection range from $5 to $40, with the bundle priced at $80. 

Given these responses, we doubt this collection will last long. Whether you’re a seasoned Betty-holic or a new fan, your best bet is to drop these in your shopping cart as soon as you can.