Culver’s Just Made the Change Fans Have Been Begging For

When my family wants to get fast food burgers, there’s only one chain on our radar: Culver’s. The Midwest-based eatery is known for its made-to-order beef burgers and gooey Wisconsin Cheddar Cheese Curds. And while we love stopping in for Pub Burgers, macaroni and cheese, and Culver’s Signature Root Beer, orders can quickly get pricey.

Luckily, the restaurant’s newest launch aims to give guests more bang for their buck, and bring them closer to free menu items with every order.

Culver’s Launches Delicious Rewards Loyalty Program

Culver’s just announced Delicious Rewards, the chain’s new loyalty program. Starting Nov. 17, customers can sign up to earn points for every dollar spent, which can be redeemed for free food. In addition, you’ll be eligible for a variety of exclusive perks, including free birthday and even half-birthday treats, a discount on your first order, and plenty more surprise offers.

“I know, I know—we’re a tad late to the game on this one!” said Culver’s CEO, Julie Fussner, in a press release. “But we built our program from the ground up so we could be sure it rewarded guests with the things they truly crave. Now that it’s finally here, we’re confident our guests are going to love it.”

So, how does it work? Similar to other fast food memberships, Culver’s guests can sign up for the rewards program through the restaurant’s app or website and begin earning points with each new order. When in stores, team members can access your account by scanning your unique QR code or searching via your phone number.

For every $1 you spend, you’ll earn ten points. Once you reach milestone amounts, you can then cash in your points for free food, or continue saving for larger menu items. For example, 500 points will get you a single scoop of frozen custard or a medium order of fries. If you stack 750 points, you can enjoy a free ButterBurger or cheese curds, but if you want a Double ButterBurger, Chicken Sandwich, or Concrete Mixer on the house, you’ll need 1,000 points. For reference, that’s the equivalent of about $100 worth of spending. Considering Value Baskets average over $10 each, it won’t take too long, especially if you regularly feed a family at the chain.

Members should note that points expire after 365 days, but with all the delicious menu items, we doubt they will go unused. Now, if you’ll excuse us, we have some points to earn.