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Goldfish might be best known for its classic cheddar crackers, but nowadays, that’s far from the only snack that smiles back. The brand has branched out with creative twists like the recent Awesome Sauce and Spicy Dill Pickle varieties. And beyond flavor updates, the crackers themselves have had some clever makeovers, too.
Take the Goldfish Grahams collection, for example. Reimagining the cracker with a graham base opened up a whole new world of flavor potential—think Cinnamon Roll, Strawberry Shortcake, Vanilla Cupcake, and even Harry Potter’s Butterbeer.
With its latest launch, Goldfish is giving its signature fish another sweet, seasonal twist—transforming not only the flavor, but also the shape itself.
Goldfish and Peanuts Launch New Snoopy Peppermint Cocoa Grahams
This holiday season, Goldfish is debuting a brand-new, festive flavor: Peppermint Cocoa. Chocolate and mint is already one of the most beloved flavor combos of the season, but what makes this launch even more fun is the iconic way the brand is rolling them out—with a little help from Snoopy and the Peanuts gang.
In honor of the Peanuts’ 75th anniversary, Goldfish has created a first-of-its-kind snack collaboration. Unlike some other Peanuts partnerships we’ve seen this year, where the characters only appear on the packaging, Goldfish has gone a step further, creating adorable Snoopy-inspired cracker shapes fans are calling “just adorable.”
The novelty snack features three shapes: a Snoopy head, a paw print, and the classic Goldfish silhouette, all flavored with a blend of rich chocolate and cool peppermint. Think of it as a Peppermint Patty-approved version of chocolate Teddy Grahams, or like Thin Mints you can eat by the handful.
“Yay!! Love anything with chocolate and mint,” one fan shared. “I need to find these,” added another.
Between the adorable shapes and the seasonal flavor, this collab feels like a holiday special come to life, and it sounds like that’s exactly what the creative team was going for.
“Goldfish and Peanuts bring together two family-favorite brands. The nostalgic charm of Snoopy and the comforting taste of peppermint cocoa deliver a snack that will get the whole family into the holiday spirit.” Mike Fanelli, Senior Director at Goldfish, shared in a press release.
The Goldfish Snoopy Peppermint Cocoa Grahams are rolling out to national retailers now, available for a suggested retail price of $3.69 while supplies last.
We’re always glad to see more smiling Goldfish snacks on the shelves, but when it’s Snoopy’s face smiling back, well, that’s one we simply can’t pass up.