Jell-O Just Got Some Serious Competition From a First-Of-Its-Kind Pudding Mix

Jell-O has long been a baking aisle staple, and for good reason. The brand not only has a lineup of classic gelatin mixes, which can be used for layered treats and fluffy dessert salads, but it also supplies bakers with an iconic shortcut: instant pudding.

Good for more than mousse and dirt cups, instant pudding is a convenient way to quickly add moisture and a rich taste to baked goods. And while we have turned to Jell-O for decades, there’s a new brand headed to shelves with exciting options that will have you rethinking your go-to pudding flavors.

Sprinkles Introduces New Instant Pudding Mixes

Sprinkles bakery has teamed up with The Jel Sert Company to launch an all-new line of Instant Pudding & Pie Filling mixes. For those unfamiliar, Sprinkles is the brand behind the first-ever Cupcake ATM, which allows users to access their favorite treats instantly. Sprinkles also operates a number of brick-and-mortar stores across the U.S.

Now, the brand is bringing its flavor expertise to the grocery store with three new instant pudding mixes. But these aren’t your average pudding mixes.

While you might expect to find vanilla, chocolate, and butterscotch pudding on shelves, these new dessert starters are inspired by the shop’s best-selling cupcake flavors. Fans can choose from Red Velvet Cupcake, Salted Caramel Cupcake, and Lemon Blueberry Cupcake.

To prepare the pudding, all you need to do is whisk it with cold milk and allow it to set. But with a base so flavorful, you’d be missing out if you didn’t take the opportunity to unleash your creativity in the kitchen. We can see the red velvet mix being an excellent addition to brownies or poke cake. And can you imagine how delicious the salted caramel pudding would be in the center of banana pudding cupcakes?

Plus, the Lemon Blueberry Cupcake Instant Pudding & Pie Filling would make the perfect citrusy base for a trifle layered with cubes of soft, lemon cake and fresh berries.

Each box makes four servings, and at less than $2 per box, it’s not only a versatile dessert option, but it’s budget-friendly, too. It’s also worth noting that all of the mixes are sugar-free and gluten-free.

You can find the Salted Caramel Cupcake and Red Velvet Cupcake Instant Pudding & Pie Filling boxes exclusively at Walmart. Lemon Blueberry Cupcake is expected to be released on Amazon in the near future. Be sure to check out our roundup of pudding mix-inspired recipes for even more fun ways to use these unique new flavors.