Hershey’s Just Quietly Rolled Out an Exclusive New Candy

For candy fans, Halloween might as well be called “Hersheyween.” After all, that’s the nickname Hershey’s has given its seasonal lineup of limited-edition sweets. This year, the offerings are especially impressive: new spooky shapes for Kit Kat and Reese’s, the return of a fan-favorite Twizzlers design, and even a collaboration with the Peanuts gang that’s sure to warm your heart.

But if you thought Hershey’s Halloween magic stopped at spooky shapes, think again. Alongside the new Pumpkin Spice Nuggets, the chocolatier is introducing something a little more elevated—and exclusive.

Hershey’s Launches New Toffee Truffles

This fall, The Hershey Company is upgrading its seasonal sweets with new Toffee Truffles. These limited-time treats feature a smooth milk chocolate ganache blended with crunchy toffee bits, all wrapped in extra-creamy Hershey’s Symphony Milk Chocolate.

So what makes these truffles exclusive? Well, you won’t find them on grocery store shelves. Instead, they’re launching only at Hershey’s Chocolate World, the brand’s larger-than-life chocolate attraction—basically a theme park for candy lovers. Unlike other Hershey’s seasonal releases, the truffles will be available only in-store at Hershey’s Chocolate World locations and online.

But, as Hershey’s puts it, fall is one of the best times to visit the iconic Chocolate World—so these truffles are just one more reason to stop by.

The brand is even sweetening the deal with a whole menu of creative, in-house offerings featuring its signature treats. The Kit Kat Count Bar will sit atop a caramel apple parfait. The Pumpkin Spice Nuggets will be reimagined as a pumpkin spice latte milkshake, a pumpkin spice margarita, and a creamy butterscotch cocktail. And in honor of Reese’s recent cookie collab with Oreo, the two will join forces once again in a milkshake, Big Cookie, and parfait.

Want to be one of the first to taste the new Toffee Truffles? On Oct. 3, Hershey’s is hosting a free sampling event from 1 p.m. to 4 p.m. EST at both the Pennsylvania and Times Square Chocolate World locations.

If you can’t make it in person, don’t worry—you can still snag the limited-edition truffles online. They’ll be available in a 9.2-ounce pouch, a 16-ounce tin, and even a massive 5.6-pound box, perfect for stocking up for the season.

With any luck, these toffee-studded treats will be such a hit that Hershey’s will have no choice but to roll out a full nationwide launch next year—right alongside all our other fall favorites.